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Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.
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Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
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Most think tariffs will increase prices, but aren’t doing anything about it
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
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Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
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The holidays are making us happy, joyful and stressed
Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Accelerating with Gen AI: 3 client stories to inspire you
Revisit our on demand webinar to hear inspirational stories of clients leveraging our best-in-class generative AI research solutions.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.