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How private-label brands are redefining value for food consumers and retailers
Better quality and differentiated benefits have driven cost-conscious consumers to more private-label brands, but the bigger opportunity is what comes next, according to TreeHouse Foods’ Amit Philip.
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Which social shifts are changing how we’ll eat, drink and celebrate
Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.
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Female Quotient Equality Lounge @ ANA Masters of Marketing
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.
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New qualitative interviews explores the "why" behind 2024 election data
Listen to new qualitative interviews with likely voters to learn about how they are thinking about the 2024 election
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New Survey Reveals Strong Gains For Graduates Of Risepoint-Supported Programs
Findings of Ipsos/Risepoint ROI Survey
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Who has the winning presidential campaign?
Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.