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Support for drafting women to the military has decreased since 2016
More men than women support including women in the military draft
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Ipsos’ mystery shopping practice honored for third time
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
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ARF David Ogilvy Awards
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Looking Ahead to the 2021 Holiday Shopping Season
Listen in for insights into how shoppers are adapting to the evolving post-pandemic retail landscape, and how they are planning ahead for Black Friday and beyond.
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Americans value education but are divided on methods and cost
Ipsos finds opportunities and gaps in how America aligns its education system with the needs of its future workforce
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U.S. consumer confidence regains last week’s losses
Volatile sentiment reflects ongoing uncertainty about the recovery
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Ipsos Core Political : Presidential Approval Tracker (07/29/2021)
Americans' concern over public health increases as President Biden's approval rating remains stable
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Half of American TV viewers watch 10 or more hours of TV during the week
Baby Boomers watch 10 or more hours weekly over 3x more often than Gen Zers
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Electric Vehicles: Insights to Jump Start Demand
Listen in to hear new research exploring interest for EVs, their advantages and drawbacks plus key insights on how these have changed over the last several years.