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Flourishing & Rebuilding: Holistic Wellness Post-Pandemic
Revisit our on demand webinar exploring the key elements and drivers shaping the idea of well-being in 2022, and actionable tips for brands.
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Ipsos Core Political : Presidential Approval Tracker (04/06/2022)
This week’s Ipsos’ Core Political has President Biden with a 45% approval rating as the economy and war and foreign conflict remain the nation’s top issues.
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Majority of Americans support proof of vaccination or a negative test to attend MLB games
A majority of Americans and self-ascribed MLB fans support proof of vaccination or a negative test in ballparks, but mask requirements elicit more mixed responses.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Supply Chain Pain and Social Media: Lessons for Brands
Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.
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The Power of Patient-First: Ipsos Health Industry Webinar Series
Revisit highlights from our virtual summit featuring timely insights for healthcare brands as the industry transitions to a patient-first approach.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
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Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
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Ipsos Core Political : Presidential Approval Tracker (03/30/2022)
This week’s Ipsos’ Core Political finds most Americans believe the country is off on the wrong track as President Joe Biden’s presidential approval rating stands at 42%.
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How can entertainment better reflect all of us?
The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.