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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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Why ethics should be at the center of new AI tech
Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Most Americans want tech companies to commit to AI safeguards
Even so, Americans are mixed when it comes to trusting tech companies to develop artificial intelligence (AI) responsibly
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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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[WEBINAR] What the Future: Intelligence
Join us as we explore the future of AI and how it will shape online and IRL futures, from work and media to healthcare and democracy.
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Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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An increasing number of Latino Americans say it’s a bad time to be a Latino in America
Just over half of Latinos say it’s a good time to be a Latino in the U.S., a decline of 9 percentage points since October 2022, according to the findings of a new Axios/Telemundo/Ipsos poll of Latino Americans
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One in five investors report using AI chatbot in the past year
Most are unlikely to use an AI financial advisor and do not trust AI to advise on finances