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Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.
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Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
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Most think tariffs will increase prices, but aren’t doing anything about it
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
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Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
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The holidays are making us happy, joyful and stressed
Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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[SERIES RECORDING] 2024 KEYS – The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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How Americans feel about Trump’s mass deportations
Below are five charts on how Americans feel about immigration and how they might react to mass deportations
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Regardless of partisanship, most say Trump should have to follow the same rules as any other president
Support for mass deportations is high but tenuous, new Syracuse University/Ipsos poll finds