Here's what we resolve for 2025

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked: Starting for 2024, we asked people what they resolve for New Year’s. 

What we found: The same sorts of things drift to the top of the list around health, mostly. Only one in five say they want to take part in Dry January, which is less than the number who want to start or continue therapy (30%). But more people say they want to eat healthier, than last year – up 5 points to 73%, tied for the top resolution with “drink more water.” There was a jump in people who want to sleep more (up 8 points to 69%) and drink less alcohol (up 4 points to 39%). The only real drop was in the number of people who want to reduce their carbon footprint, which fell 6 points to 37%. Interestingly, the drop comes almost entirely from… Democrats.

More insights from this wave of the Ipsos Consumer Tracker:

The holidays are making us happy, joyful and stressed 

Most people don’t know how tariffs work (and some even admit that)

Most think tariffs will increase prices, but aren’t doing anything about it

Our outlook keeps improving

37 questions for 2025 and beyond