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Aging
We all age, but in the future, we may age more slowly and for longer. This issue of What the Future: Aging will explore the decisions it will take on everything from personal finance, housing and zoning, public policy, healthcare, science and technology to realize living better, longer.
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How will we fill caregiver demand as more people age in place?
In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.
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How will technology change how we care for elders?
Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.
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What will it take to make the dream of aging-in-place a reality?
As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.
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How will people define beauty as they age?
For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.
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The Inside Track: 2022 Midterm Elections February Highlights
Key highlights from February’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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How news consumption impacts views of the pandemic
Where Americans primarily source their news holds surprising implications for how they perceive COVID.
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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.