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Why humans plus AI are key to revolutionizing healthcare
Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.
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How AI will transform the patient journey
Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.
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How AI will help people be more creative
Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Indictment watch
Five charts documenting how Americans feel about Trump’s latest (and possible) indictments and how this could play into his aspirations for reelection.
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Insights to improve your online/mobile user experience
Improve the odds of designing a successful online experience for your customers and prospects by revisiting our UX Score Benchmark insights-filled on demand webinar here.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Storytelling Best Practices to Drive Brand Success
Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.
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Most Americans want tech companies to commit to AI safeguards
Even so, Americans are mixed when it comes to trusting tech companies to develop artificial intelligence (AI) responsibly