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How old is too old to work? Depends where you live and how you view, experience ageism
The average age up until when a person is considered employable across 28 countries is 49.
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How brands can help consumers navigate the path to restoration
Read more about the coronavirus continuum, and what the path back to normal might look like.
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Forward Thinking CX Management in Times of Uncertainty
Read our paper for ideas on swiftly responding to shifts in customer needs and expectations, as well as activating a more forward thinking CXM.
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Quarter of Americans Likely to Attend a Sporting Game In Person Right Now
A new FiveThirtyEight/Ipsos poll shows that Americans would feel most comfortable attending a sporting game in person if there was a COVID-19 vaccine.
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Some Americans Want to Trade in the Ballot Box for the Mailbox This November
With less than six months and counting till Election Day, Americans are starting to imagine what voting for president might look like under coronavirus.
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Coronavirus’ Impact Unevenly Felt Across America
The coronavirus is not impacting all Americans equally, with those enduring greater financial hardship also reporting the most emotional and physical strain.
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75 years later, honoring World War II still matters
The conflict is still a significant part of national identities worldwide
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Ipsos Update - May 2020
Welcome to May’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes an overview of our work on coronavirus to date as well as reports on topics including climate change, corporate reputation, mobile surveys, and our changing media habits.
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Considerations for healthcare research post Covid-19
In the face of Covid-19 and social distancing, all aspects of the healthcare market research “game” have changed – the board, the players and the strategy.