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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Cliff’s Take: Checking in on our collective mental health
Our emotional well-being took a hit at the same time that social bonds eroded.
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Cliff’s Take
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
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While Americans view their mental and physical health as equally important, they don’t think the healthcare system does
30-country Ipsos survey for World Mental Health Day 2021 highlights wide age and gender gaps in how frequently people think about their mental health.
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Ipsos Core Political: Presidential Approval Tracker (10/07/2021)
The economy and unemployment remain Americans' most important issue as President Biden's approval rating creeps up to 48%
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U.S. consumer confidence: last week’s losses reversed
Optimism around a quick post-pandemic economic recovery rebounds
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labor’ and more is pushing workers to make drastic career moves.
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Healthcare Cybersecurity Insights + Tips
Discover research examining the attitudes, concerns, and impacts on medical device security, as well as cybersecurity across large and midsize healthcare delivery organizations.