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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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Global Study Highlights Misperceptions of Key Issues like Crime, Climate Change, Sex, and Others
The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions
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Reuters/Ipsos Data: Core Political (12/05/2018)
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
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New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food
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New Data Show the Changing Definitions of Food
Ipsos’ What the Future report identifies the top trends for the future of food
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Government Role in Immigration
Four in ten Americans report that those who have spoken out against immigration have been treated unfairly.
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DC and NY residents are excited to welcome Amazon HQ2 to their cities
Optimism is generally high, though some express concern about Amazon’s impact on their daily life