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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.
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The State of Happiness in a COVID World
Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Quirk’s – The Marketing Research & Insight Excellence Awards
Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the 2020 Excellence Awards by Quirk’s Media.
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Ipsos Launches Question Library to Help Build Better Questionnaires
Ipsos combines the power of AI technology and 45 years’ experience in the field to fast-track smart and insightful questionnaire creation
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Reuters/Ipsos: President Trump diagnosed with COVID-19
Two-thirds believe Trump would not be sick if he had taken COVID-19 more seriously
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Americans split on if President Trump can handle his duties after testing positive for coronavirus
New ABC News/Ipsos poll finds views of Trump largely unchanged
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[WEBINAR] Affluent Americans 2020: Media Consumption, Purchase Intent & More
Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.
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Cliff’s Take: Could Trump’s Positive Coronavirus Test Influence The Race?
Our Indicators Suggest Not