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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos ESG Watch measures perceptions of ESG performance of 30 U.S. companies across 6 sectors, ranking leaders
Google, Costco and Lowes take top spots in inaugural ranking of ESG performance, for having strongest reputation for ESG activities
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Corporate Researchers Conference 2023
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.
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Future Jobs to Be Done – Intelligence
Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.
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AI’s future will hinge on the tension between wonder and worry
Is AI coming for our jobs or making them easier? The answer will depend on how brands, businesses and policymakers balance wonder and worry, says Ipsos’ Matt Carmichael.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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Many Americans have experienced buyer’s remorse
New Google/Ipsos poll finds that Americans report shopping frequently and looking for deal days to shop.
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Most Americans do not oppose corporate support of LGBTQ Pride
More than two in five Americans say corporations showing public support of the LGBTQ community is having a positive impact on the acceptance of LGBTQ people.