Future Jobs to Be Done – Intelligence
Ipsos spins the traditional “Jobs to Be Done” framework forward with future Jobs to Be Done (fJTBD). This builds on the theory that people buy products and services to fulfill certain needs or accomplish specific tasks. For example, we don’t buy a taxi ride; we hire one to get us where we want to go. We don’t buy body wash; we hire it to bathe and smell good.
To bring these jobs to be done into the future, we envision powerful and plausible scenarios through strategic foresight. While many needs are enduring and do not change over time, the context of a job will change along with the potential solutions and alternatives.
These scenarios help us define the circumstances in which we may find ourselves, such as our employers encouraging us to use generative artificial intelligence tools in our daily work. We use fJTBD to tie these scenarios to actions that organizations can take to help people meet future needs.
While it’s typical in foresight to create fJTBD clusters, we’re sharing one scenario here as an example.
Help me protect my skillset from the advancement of AI
In a world where humans have to compete with AI, the skills we use to differentiate ourselves and the opportunities available to us, will be different.
Potential fJTBD:
- Help me understand which human skills are in the highest demand
- Help me learn new skills and advance my credentials
- Help me identify job opportunities for human-based intelligence
Imagine a world where … online courses are focused on skills that are most likely to land you in a job where AI has begun to take over some of the tasks.
|
← Read previous |
Go to the beginning Wonder or worry: the key tension driving the future of AI |