Corporate Researchers Conference 2023

Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago. This year’s theme is about Driving Growth in Turbulent Times and will highlight insights’ essential role in supporting organizations through turbulence – be it economic, geopolitical, environmental or social – to maintain and ignite growth.

This year, Ipsos experts will present timely insights to drive your brand forward:

Thursday, November 2 | 8am - 9am
Corporate Researchers Only Workshop - ESG: The New Growth Engine

The emerging distortion of ESG, its assumed complexity, myriad reporting requirements and potential pitfalls have left many brands stalled or reactive in driving their ESG agendas. In this workshop, Ipsos experts will share ESG’s relevance and importance to brands, focusing on both environmental sustainability and societal impact/DEI. We will collaborate together to demonstrate how ESG can create tangible growth for your organization and provide a framework for how to develop and refine your strategy. To RSVP for the workshop, please click here. 

Ipsos speakers: Mercedes Bender, Claire Hanlon, Janelle James, Janice Radomsky

Thursday, November 2 | 9:45am
Why Accessibility Matters in Your Research Organization

Join industry experts and Ally consultants for a discussion about the importance of inclusive research and design. Hear perspectives on the value of collaborating with disabled people in product design and how you effectively conduct accessible research to ensure all voices are heard. The panelists will also share their experiences with the barriers that can prevent organizations from conducting accessible research and how to rethink your processes and resources to overcome those obstacles. Finally, they’ll talk about the future of designing products and services with accessibility and inclusion at the forefront – our hopes, expectations and potential pitfalls to avoid.

Ipsos speakers: Yana Beranek (Panel Moderator)

Thursday, November 2 |  Track 2 | 11:35am
B2B Audiences are Human Too: An Intuit Mailchimp Case Study in Empathetic Disruption of B2B Advertising

Why don’t companies talk to professionals like they do consumers? In this session, you’ll learn best practice benchmarks from Ipsos extensive database of B2B ads, and what really drives marketing results with buyers at work. Featuring marketers and researchers from Intuit Mailchimp showcasing how they used deep human understanding to develop award-wining creative for business audiences, you’ll even get an early look at their next campaign! Expect to hear more about:
• Benchmarks for best-in-class B2B advertising
• Steps to take to integrate research successfully into the creative development process
• Why deep human understanding of B2B audiences is a business superpower

Ipsos speakers: Ryan Mitchell

Friday, November 3 |10:15am
Between Two Bushes with MANSCAPED: Building a brand people LOVE

Ipsos and MANSCAPED team up to share an inspirational and entertaining session that takes branding by the balls and is unapologetically consumer-centric in creating a brand strategy and product lineup that speaks to consumers in their language. Hear more about how MANSCAPED built a brand with its iconic cheeky humor to engage, enamor and ultimately entice consumers to buy the highest-quality grooming tools on the market. While the MANSCAPED branding is fun and direct, it takes a lot of work to toe the line of what works and what doesn’t. Using consumer testing, MANSCAPED has built a powerful brand strategy and set of guidelines that align with what the consumer truly wants and needs. Expect to learn more about: 
1. Brand building in an age of intense competition.
2. Engaging consumers with messaging that breaks through.
3. Inspiration to transcend the status quo.
Ipsos speakers: David Bilicic

To join us at CRC, please click here.

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