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Diversity, Equity and Inclusion are Central to Good Research
Here are five ways Ipsos is translating diversity, equity and inclusion concepts into survey practice, examining case studies for young adults, Black Americans, Hispanic Americans and diverse political attitudes.
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Mapping Out Demand Spaces by Context
Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
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Understanding and Managing Regulatory Risk in 2024
Watch our on demand webinar to hear which regulatory risks citizens expect businesses to address, and how expectations vary across key industries and specific issues like “competition and anti-trust regulation”.
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Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management
Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.
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Ipsos and its clients honored with 13 wins at the 2023 ARF Ogilvy Awards
Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation
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Nearly half of workers in three countries say they use AI at work
Survey of workers in Australia, United Kingdom and United States, ages 21-65, working full time or with 2+ part-time jobs
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How veteran healthcare will shape private healthcare and vice versa
The innovations developed to care for Veterans often shapes healthcare at large. Amanda Lienau, Ph.D, director of Open Innovation at the Veterans Health Administration discusses how Veteran care will evolve as the nature of defense changes.
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.