Sense of Community and Monetization Opportunities Among Younger Gamers

New research from Ipsos' Media and Entertainment Platforms division finds the relationship and engagement that 13-34s have with the gaming industry to be a captivating subject. This critical cohort has been raised in a technologically advanced world and have had early exposure to various forms of technology. As a result, 13-34s are actively participating in the gaming industry during a time when gaming experiences are becoming more social than ever before. This is leading to the formation of distinct communities within the gaming world. 

So, we asked ourselves: What is the 13-34 age group's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?

Revisit our on demand webinar to hear new research related to 13-34 consumer's relationship with gaming, monetization opportunities within the gaming ecosystem, contextual social intelligence and insights, and a global gaming perspective. Expect to hear more about:

• The 13-34 cohort gaming community (Ipsos and Generation Lab)
• Monetization opportunities and the nuance of gamer spend, particularly among this cohort
• Social insights related to gaming culture and community
• Ipsos’ perspective on the future of gaming with a global lens

This webinar features a variety of gaming experts from both Ipsos and Generation Lab:

• Natalie Lacey, EVP, Ipsos Media and Entertainment Platforms
• Christopher Hoffman, SVP, Ipsos Media and Entertainment Platforms
• Eduardo Mena, Research Director, Ipsos Media Development UK
• Andrew Bonnici, Vice President, Ipsos Synthesio
• Matin Mirramezani, COO, Generation Lab