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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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[WEBINAR] Is Your Pharma Website Optimized for Users?
Don’t miss your opportunity to learn how improving the website for your product can benefit your company by helping the end user, improving navigation, and sharing key information.
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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic.
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Majority support social media platforms suspending or deleting President Trump’s accounts
Half believe tech companies have too much influence over elected officials
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[WEBINAR] Digital Evolution of Mental Healthcare & Stakeholder Adoption
Join us for a complimentary webinar as we reveal results from new Ipsos research with national/regional payers, to help manufacturers refine their digital health offers.
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What a difference a year makes
Our latest Thought Starter compares Americans’ expectations for 2020 (pre-Covid, racial unrest, political strife) against what was, and our outlook for 2021.