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How misinformation primed Trump’s supporters for Capitol riot
America’s alternate versions of reality run far deeper than beliefs around election legitimacy
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (01/14/2021)
President Trump's approval rating drops to 34%
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Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups
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Majority of Americans now support removing Trump from office
New Axios-Ipsos survey also finds disagreement among Republicans on the future of the party with Trump
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
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Reuters/Ipsos: Capitol Unrest Survey (01/08/2021)
A majority of Americans want Donald Trump removed from the presidency
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U.S. consumer sentiment rallies
Purchasing confidence rebounds as federal coronavirus relief plan materializes
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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How Researchers Deal with Political Polling Problems
While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research.