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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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Customer Experience Management: A Step By Step Approach
Engagement. Insight. Action. Embedment. These are the four critical steps to implementing a successful customer experience management program.
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The Reputation Council Report 2017
What does it all mean? Communications leaders from across 22 countries respond to an increasingly fractured communications landscape.
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Pessimism Grows in America While It Recedes Globally
In latest What Worries the World survey, the world worries most about unemployment, corruption, and poverty; Americans are most concerned about healthcare, terrorism and crime
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Reuters/Ipsos Data: Core Political (11/29/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 38%
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Reuters/Ipsos Data: Core Political (11/22/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 36%
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Question: Are resident incentives the key to solving affordable housing?
Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash
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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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Is Trump a ‘Spoiler’ or a ‘Game-Changer’?
As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.
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Global Study Reveals Attitudes About Housing
In What the Future: Housing, Ipsos studies explore global housing