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Tips For Making Sales Associates Essential to Shoppers
We share research insight into retail sales associates and how customers perceive their usefulness.
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A World in Limbo: What to Expect in 2022
Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.
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Negative perspectives on experience at hospitals increase 10 points from Q1
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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Half of Americans spend three or more hours cleaning their homes in preparation for holiday guests
New American cleaning Institute/Ipsos poll finds that half are concerned about guests' opinion of their home's cleanliness
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Most Americans have heard of the Omicron variant, few are very familiar
New Axios-Ipsos poll finds that two in three support mask requirements and travel bans to limit the spread of the new variant
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Eating
The future of food and eating is being changed by factors like food delivery, fake meat and ghost kitchens. Here are the trends and people that will shape how food growers to retailers market and sell their products in the coming years.
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Six ways the pandemic will change food and how we eat in the future
What the Future: Eating, explores how pandemic food deliveries are reshaping how and where Americans get their food and consume it
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
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How can food brands better link synthetic biology to purpose?
Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier
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What does the new ‘eating at home’ mean for grocers and restaurants?
Ipsos research shows that 55% of Americans say they are cooking more than before the pandemic. About three in ten are also using more food and grocery delivery. This opens the door for grocers to further their competition with restaurants.