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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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Robo-advisers Use: Putting The Tech In FinTech
While broad consumer adoption may be slow, understanding who is driving the robo-adviser segment is key to business success.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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[WEBINAR] Seeing Through New Eyes
When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep — sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioral Science Center to interpret findings.
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[EVENT] MSU Workshop on Autonomous Vehicles in Society
Join Ipsos for a dynamic workshop hosted by Michigan State University Center for Business and Social Analytics, where attendees will contribute to a shared repository for data, to support interdisciplinary research and to streamline interactions between business, policymakers and academia.
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[EVENT] MSI Behavioral Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioral Science – A Moment of Truth.
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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?