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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Here's how inflation is changing our spending habits
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Lifting of COVID restrictions fails to trigger an uptick in global consumer confidence
Expectations Index drops significantly in Germany and Italy
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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[WEBINAR] Healthcare Advertising With a Human-First Approach
Join us for this fourth segment of our healthcare webinar series, as Ipsos’ Alexa Marshall is joined by ad experts in the pharma space to describe how they bring the human-first approach into the process.
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With Inflation on the Rise, Financial Confidence Declines Among Millennials and Gen Z in America
Young Americans Struggling Most With Monthly Bills
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Ipsos Core Political : Presidential Approval Tracker (03/16/2022)
Americans remain pessimistic about the direction of the country and most concerned about the economy and war and foreign conflict.
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Three insights about why workers are quitting
Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.
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How financial companies can build on the trust they gained during the pandemic
We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.
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Combatting misinformation, bias seen as biggest challenges facing news outlets
New poll examines outlooks on the future of news and patterns of news consumption