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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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Strong Desire for Travel, but heightened sense of risks will impact speed of tourism recovery
Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may impede on the ability of many to reach these destinations.
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Significant racial disparities exist in knowing someone who has died from COVID-19
New ABC News/Ipsos poll shows few overall know someone who has died from the coronavirus, but racial gaps persist
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Reuters/Ipsos Coronavirus Vaccine Survey (05/22/2020)
Many Americans are interested in taking a coronavirus vaccine, but some have concerns.
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U.S. consumer sentiment rebounds slightly. . . again
Consumer confidence remains significantly higher than during the Great Recession; support for reopening the economy is growing
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Maria Perez will lead Fast-Response DIY Platform Ipsos.Digital in North America
Late last year, Ipsos launched its innovative market research tool, Ipsos.Digital– a fully automated self-service research platform, which functions as a Do-it-yourself (DIY) or Do-it-together tool for clients
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
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How America Plans for Post- secondary Education
The newest Sallie Mae/Ipsos study finds that higher education plans remain unchanged for the majority of high school families despite challenges introduced by COVID-19
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Reuters/Ipsos Core Political: Coronavirus Tracker (05/20/2020)
The economy and jobs are the most important problem for both Democrats and Republicans
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[WEBINAR] Reopen Restaurants with Confidence: Ensuring Customers Feel Safe
Whether dine-in or carryout in the new environment, QSR and Fast Casual brands must take steps to ensure consumers feel safe when visiting their restaurants.