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ARF David Ogilvy Awards 2020
The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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[WEBINAR] Kids & Families in the Great Lockdown
As if understanding a kid’s “normal” day isn’t challenging enough…enter COVID-19.
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Global Views on Building Back After COVID-19
Revisit our dynamic panel discussion with insights gleaned from our online communities.
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U.S. consumer sentiment stagnating at “pandemic average” level
Concern about job security becoming more prevalent
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Two-thirds of teachers prefer to teach remotely this fall
NPR/Ipsos poll shows widespread concern for in-person teaching, enforcing social distancing
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Parents do not expect it to be safe to send kids back to school until 2021
New Washington Post/Schar School poll by Ipsos finds that American parents supportive of local schools, but concerned about the coronavirus pandemic’s risk to their children
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/05/2020)
Trump’s approval rating remains low but stable; Biden continues to lead among registered voters
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Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.