Pearls of Wisdom: Principles of effective advertising

Revisit our presentation showcasing why some ads are simply more effective than others.

The author(s)
  • Pedr Howard Head of Creative Excellence
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Ipsos has undertaken a vast statistical review of thousands of pieces of creative, looking at creative variables, KPIs and research diagnostics. This leads to an evidence-based look at current trends for more successful (and less successful) creative executions. The result is a set of learnings on what levers are available to create more effective advertising, and what trade-offs happen when you pursue certain tactics.

In July 2020, Ipsos’ Pedr Howard shared a sneak peek into some of the high-level findings during Contagious’ Virtual Bootcamp. Watch Pedr’s presentation now – some of the findings will likely be reassuring… and some perhaps surprising.

The author(s)
  • Pedr Howard Head of Creative Excellence

Media & Brand Communication