As Ipsos continues to track the impact of COVID-19 across the globe, our research has shown that in the face of crisis, people are pushed to prioritize what matters most and reassess how that impacts their future. From healthcare, to finances, work and family life, to racial and economic inequalities, COVID-19 has shone a light on long-standing cracks in many areas of our global systems. With some parts of the world still in the thick of the pandemic and others already starting to enter life beyond this crisis, Ipsos sought to assess how people around the world have evolved their core values, and how they envision the future for our world and the opportunity to build back better.
View our on demand webinar to hear some of our learning gained through Ipsos-owned online communities in 5 countries - the U.S., France, Brazil, Poland, and Japan. The study engaged 1,500 consumers in a collaborative environment to assess value shifts and co-create our global, post-pandemic future leveraging a combination of quantitative, qualitative, and multimedia activities.
A panel of Ipsos community experts from across the globe share key insights from the study and the implications as we look forward including:
- Shifting attitudes, behaviors, and values brought on by the pandemic and how these compare to trends identified at the beginning of 2020
- Culturally-specific differentiators along the road to recovery
- What global consumers feel can be done to build back a better world and implications for global brands