Ipsos Update - August 2020

Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.

The author(s)

  • Natalie Pearson Content Manager, UK
  • Jamie Stinson Chief Knowledge Officer, UK
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CORONAVIRUS – THE STORY SO FAR

Our special summary edition of Signals recaps the key content we have featured across the series. Our latest releases include a look at how and when to resume activities. Read more.

WHAT WORRIES THE WORLD

Has coronavirus concern peaked? COVID-19 is the top worry across 27 nations for the fourth month running, but is down 20 points since it was first included in our survey. Meanwhile, six in 10 think their country is heading in the wrong direction. Read more.

PREMIUM BRANDS

A little happiness goes a long way. We find that people will still spend on treats during an economic downturn. By positioning their products as “affordable luxuries”, premium brands can perform perhaps better than anticipated. Read more.

THE BEAUTY TRIANGLE

Women in a trio of countries we refer to as “The Beauty Triangle”; China, Japan and Korea, are an important target audience for beauty brands today. We highlight their enduring needs and motivations. Read more.

THE FOODSERVICE INDUSTRY

Hotels, restaurants and catering represent one of the sectors most impacted by coronavirus and subsequent lockdowns. We look at how they can adapt alongside a review of recent trends in food habits. Read more.

VIRTUAL HEALTHCARE

The benefits of virtual care were well-known prior to COVID-19, but the pandemic has accelerated its uptake among physicians. Find out why now is the time for telehealth, with findings from Ipsos’ Digital Doctor 2020 survey. Read more.

A MATTER OF FACT?

Big Data does not automatically translate into Big Insights. Instead of relying on “magic algorithms” a lot of work needs to happen in the background. We present eight simple expert rules for using and integrating data. Read more.

PLATFORMING PROGRESSIVISM

Given media brands’ ability to influence large audiences, they must make careful decisions about the content they give a platform to, especially when times of social change demand action and accountability. Read more.

  Online Shopping: Evaluating the user experience of purchasing apps

  Spotlight on MENA: Public views on climate change

  Customer Perspective: We complete the first series of our customer experience, mystery shopping and channel performance podcast.

If you have any questions on the content featured here,
please email: Natalie.Pearson@Ipsos.com

To subscribe to the IKC distribution list,

please, email: Jamie.Stinson@Ipsos.com

The author(s)

  • Natalie Pearson Content Manager, UK
  • Jamie Stinson Chief Knowledge Officer, UK

Society