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Older Americans are working hardest on their health
Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.
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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos Consumer Tracker
Americans are mixed on whether brands should weigh in on political and social issues
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
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These are the 10 best Super Bowl ads of 2026
Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences