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Americans have mixed and contradictory views on obesity
A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
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More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen
More Americans are feeling “comfortable” with their economic situation since this time last year
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Majority disapprove of Trump’s handling of tariffs
New ABC News/Washington Post/Ipsos poll on the views of the economy, immigration policy, President Donald Trump, and more
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.
Howard will continue to steer the strategic direction of Ipsos’ industry-leading Creative Excellence practice
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Americans support U.S. pharmaceutical leadership and the need for affordable access
The Patient Experience Survey from PhRMA/Ipsos finds that support for U.S. medical innovation is strong – but so are concerns about health insurance-related barriers and out-of-pocket costs for medicines.
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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.