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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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Ipsos Global Influentials Launch Event
This exclusive event is an exceptional opportunity for subscribers to gain valuable insights into the perceptions and behaviors of influential consumers and corporate leaders who shape world in 2026 and beyond.
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Welcome to The Path
Meet Tapestry's VP Global Consumer Insights, Alice Yu – she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.