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Consumers want brands to help them reduce their waste
New Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
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Cuomo earns high marks for COVID-19 handling in New York
Spectrum News/Ipsos poll reveals that less New York City residents approve of Mayor de Blasio in comparison to Governor Cuomo
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New Spectrum News/Ipsos polls on COVID-19, voting behavior
Surveys conducted in nine states across the country in the weeks leading up to Election Day.
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In North Carolina, Gov. Cooper viewed positively overall, on COVID-19 handling
Spectrum News/Ipsos poll reveals mixed views on Confederate monuments, symbols, in the wake of protests around racial justice
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Political Atlas spotlight on racism and the 2020 election
Though a focus on the coronavirus continues to dominate the presidential race, questions of racial equality are another defining feature of 2020.
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Most Americans think crime is on the rise across the U.S.
New USA Today/Ipsos poll shows nearly two-thirds believe cities are under siege by protesters, counter-protesters
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City Nation Place Awards 2020
Ipsos is proud to be a sponsor of the City Nation Awards recognizing the most creative and effective place branding strategies and place marketing campaigns from around the world.