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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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QSR Evolution Conference
Join Ipsos a the QSR Evolution Conference - the only event that focuses solely on the needs of quick-service restaurant operators
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Live demo: Discover dynamic, predictive measures with Ipsos.Digital
Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.
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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.