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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
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The impact of a debate is pretty minimal if an insect can steal the show
Vice-presidential debate does little to change the trajectory of the campaign.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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U.S. consumer sentiment drops
Economic uncertainty erodes previous weeks’ gains in consumer confidence
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/07/2020)
Biden continues to outperform Trump; Trump's approval rating is flat
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Two-thirds of Americans report experiencing social isolation since start of COVID-19 pandemic
Americans under 50 years old more likely to experience social isolation and negative emotions during pandemic
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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.