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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Most Americans say it is inappropriate to discuss a woman’s prime years on TV
Yet a majority agree with a recent statement that a woman is in her prime in her 20s, 30s, and maybe 40s
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Americans divided on whether "woke" is a compliment or insult
A new USA Today/Ipsos poll finds that most Americans consider “wokeness” to be an awareness of injustices, not a reason to police others’ words
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker March 2023
President Biden's approval rating remains low, and a two-thirds believe the country is headed in the wrong direction.
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International Women's Day Quiz: How do men and women’s worries differ across the world?
Take our quiz to see how much you know about how gender affects what people worry about.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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[WEBINAR] Sports (and Sports Fandom) in America
Join us for research insights into how the public approaches such a significant part of life with Mallory Newall, Jamie Stenziano, and Todd Hinckley.
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[WEBINAR] The Inside Track: Leading Up to the 2024 Elections
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.