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Ipsos Announces New Chief Financial Officer for North America
Margaret Kohler to Lead Ipsos' Finance Teams in the Region
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Half (50%) of Citizens in 24 Nations Say There are Too Many Immigrants in their Country - and 46% Agree that Immigration is Causing their Country to Change in Ways they Don't Like
Only 21% Say Immigration has had a Positive Impact or Been Good for their Economy (28%) and almost Half (45%) Believe Immigrants have made it More Difficult for their Own People to Get Jobs
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Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...
But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau
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Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill
Susan B. Anthony Ranks Second, Followed by Helen Keller
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.