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Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.
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[WEBINAR] What the Future: Farming
Tune in on May 11 as we explore the future of farming and what it means not only for your grocery list, but for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.
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Energy Outlook: Clues to the sector’s future from Ipsos Global Trends
Innovation and change are here for the energy industry, but the transition to new forms of energy will not be overnight, and will not happen without challenges. Dig into our new report to find out more.
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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A New World Disorder: Opportunity in a Polycrisis
Revisit our on demand webinar featuring insights from Ipsos Global Trends – our comprehensive study exploring the forces shaping our new world disorder.
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[WEBINAR] Electrification: Is excitement draining?
During times of economic uncertainty, public charging complexity and public pressure to go electric have caused some reluctance and different expectations of consumers.
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Mapping the journey to sustainable pack: What consumers want
A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.