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Understanding Society
Ipsos unpacks the latest research and analysis shaping American society week-by-week, chart-by-chart.
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Americans with the highest level of knowledge on fetal development show strong support for abortion legality
Less than a quarter of Americans are well informed on the stages of fetal development
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.
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Most Americans will be more social this winter. Here’s why.
Feeling fear of missing out and increased comfort with the state of the pandemic Americans say they’re planning more indoor activities
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A nation of job hunters
As the labor market continues to react to the fallout from the pandemic, close to two in five workers say they are open to something new.
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The Point Being: An Ipsos Podcast
A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
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Education
America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?