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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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Unpacking our crisis of faith in elections
Partisan opinion mediates whether Americans believe the next election will be open and fair.
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Ipsos Core Political : Presidential Approval Tracker (12/02/2021)
President Biden's approval rating remains stable as the economy and healthcare system top the list of most pressing issues.
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U.S. consumer confidence sees most recent gains reversed
Investment sentiment down sharply following the discovery of the omicron variant
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Texans want their next governor to prioritize immigration and COVID-19
The two most important traits for Texas’ next governor are “shares your values” (94% of registered voters say that’s important) and “has managerial experience” (important for 90% of registered voters).
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Ipsos shares ideas to create a more climate-conscious holiday celebration
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Americans with the highest level of knowledge on fetal development show strong support for abortion legality
Less than a quarter of Americans are well informed on the stages of fetal development
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.