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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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The Science of Behavior Change
The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.
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Cliff’s Take: Americans Adapt For Gloomy Winter Ahead
But Not All COVID-Driven Behavioral Change May Stick
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/02/2020)
A majority of Americans approve of how Biden is handling his position as president-elect
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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Cliff’s Take: Our First – And Hopefully Last – COVID Thanksgiving
Many Americans Rethink Thanksgiving Plans, Others Go Ahead With Holiday Travel
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself. A lot is riding on how consumers will react to the lure of the bargain-fest amidst COVID-19 and how well retailers will execute their operational plans.