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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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U.S., Canada Relations Loom Large in the Wake of the G7 Summit
Most Americans and Canadians support participation in NAFTA; Canadians see more benefit for their country
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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Cincinnati Enquirer Ranks Ipsos Among Top Workplaces in 2018
Ipsos again has been recognized as one of Cincinnati’s top workplaces
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[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
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Reuters/Ipsos Data: Core Political (06/13/2018)
President Trump’s approval rating stands at 41% this week among all Americans
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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[EVENT] ARF Social Media x Science Conference
Social media has got us all in its grip. And not just millennials (who are practically attached to their devices) –– but a solid percentage of people between 55-64 are also checking the news and catching up with friends.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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Ipsos bolsters its Automotive Advisory Services
Ipsos adds automotive veteran David Letson to lead their Product Quality and Performance Automotive Quality Advisory Services