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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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[WEBINAR] Brand Purpose Through the Lens of Personal Values
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
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Concern over Health Epidemic (78%, +27 Points) Overtakes Hacking (74%) As Top Perceived Threat among Global Citizens
Only Slim Majority (53%, +1) Confident in their Country’s Ability to Deal with Epidemic; Fewer (45%, -1) Confident in Protection from Hacking
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Truth & Trust: Insights for Your Brand
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Majority of parents who have recently used/sought out mental health treatment for child have turned to telehealth services
New Child Mind Institute/Ipsos Poll finds nearly half say pandemic has increased desire/need to seek mental health care for their child
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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Eighty-six percent of Americans are confident in the ability of their cleaning products to protect against COVID-19
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.