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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers
Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits
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Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years
Among Those Expecting a Refund, One in Six Are Likely to Put the Money toward the Purchase of a Car
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Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents
New Product Offering Provides Insights Into Affluents' Online Behavior to Help Marketers Reach their Most Valuable Audiences
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Consumers in 13 European Countries Reject EU-Proposed Cap on Bank Fees
65% Say it Would Make Using Bank Cards Worse for Consumers; 82% Believe Retailers Would Increase Profits But Not Pass Savings On to Consumers
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