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Cliff’s Take: Chasm Between Black and White America
Kenosha Underscores Divergent Lived Experiences of Black and White Americans
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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White and Black Americans far apart on racial issues
New NPR/Ipsos poll shows that a majority believe racism is built into American systems, yet significant perception gaps remain
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
Biden maintains his lead over Trump; Trump's approval rating remains consistent
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.