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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Voices of Ukraine: Documenting Life During Wartime
This second installment of Ipsos’ photo essay series explores how residents of war-torn areas are impacted by and adapt to the destruction of their communities.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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The Reputation Council Report 2022
The latest Ipsos' Reputation Council sitting takes place against a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of COVID.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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More than one in three teens say they have been bullied in the past year
New poll for The Choose Kindness Project also finds that nearly three in ten parents do not feel they have the resources to deal with bullying
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As Featured In The Press
Ipsos research about the war in Ukraine is regularly mentioned in the media. Here are some recent articles and analyses.