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[WEBINAR] Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age cohort's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Republican debate watchers feel DeSantis did the best
However, the 538/Washington Post/Ipsos post-debate poll also finds that most Republican primary voters did not tune into the debate
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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Why flexibility will drive the future of work and cities
The future of how people work depends on whether employers mandate return to office or keep hybrid work arrangements. In both cases, HP’s Martin Schwarz thinks the companies (and cities) that are ready either way will perform the best.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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The Digital Difference: Ensuring Your Digital Experiences Meet Heightened Expectations
Brands must always monitor their customer journeys and touchpoints for “hot spots” and have a system for quick identification and remediation. Here’s why.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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What customers expect from restaurants in 2024
Consumers go to restaurants for the food, the experience, and quality time with their friends and family. And they’re coming back in full force.