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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Likely voters split between both parties as many Americans don’t know who they will vote for or won’t vote
A recent analysis of Ipsos Core Political survey data highlights the difference between a sample of likely voters and the general population
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Climate Change: How the Conversation Is Heating Up on Social Media
A new Synthesio report analyzes climate change conversations around the globe
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Veterans are more satisfied with their healthcare than the civilian population
But Ipsos polling finds that many Veterans aren’t sure how to rate many of the benefits available to them
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Where we are headed into Election Day
Below, in five charts, we discuss the top things to keep in mind about the midterms, the polls, and voting ahead of November 8th.
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Overall U.S. consumer sentiment falls to second lowest point of 2022
Jobs index declines amid renewed concerns about inflation
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Most Americans are worried people in their community might decide how to vote based on fake news, but few think they’ll be persuaded in the same way
Knight/Ipsos poll finds most Americans feel that social media companies should restrict deceptive or misleading election information on their platforms
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Ipsos Core Political Survey: Presidential Approval Tracker (11/02/2022)
Americans remain pessimistic about the economy and President Biden's approval rating at 40% with less than one week until the midterm elections