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[WEBINAR] Mapping & Measuring Emotional Experiences
During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.
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Will 2023 be a soft landing?
Experts are forecasting slower growth and cooling inflation. Below we unpack what the numbers say and how people are making sense of this complicated economic landscape.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Two-thirds of Americans concerned about impact of rising prices on holiday gift budgets
A new Ipsos poll on behalf of Shutterfly finds that many Americans still plan to send holiday cards and gifts, and three in five say sending holiday cards is a way to stay close to friends and family
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[RECORDING] Race and Politics in America
Join us for our December DC Salon with a deep dive panel discussion about how race and ethnicity factor into U.S. elections and the political agenda.
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U.S. consumer sentiment rebounds from slump but remains muted
All four sub-indices gain at least two points
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.