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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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How is inflation affecting private label? It's complicated.
Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.
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[WEBINAR] The Inside Track: 2022 Midterm Elections
Join Ipsos Public Affairs’ polling team for a monthly discussion on the latest data on American society and what that means for the 2022 elections.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries -
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Introducing Synthesio’s Trend Discovery Engine: Topic Modeling
Topic Modeling is now available on the Synthesio platform.
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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .