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How focusing on consumers could create an EV future people want
American EV auto brands are under pressure from multiple fronts. But the first roadblock they should address is the driver experience, says Patrick Sheposh, executive vice president of Ipsos’ Automotive Mobility practice.
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What supply chain logistics can learn from the sharing economy
From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.
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Why prioritizing UX for shipping gives businesses an edge
More product tracking data is available than ever before — but in order for companies to use it to their advantage, companies must prioritize user experience in their digital systems, says Ipsos’ Peter Mackey.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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[WEBINAR SERIES] Work Smarter. Act Faster. Go Further.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.